In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Putting a QR code on your print ads can help you appeal to tech savvy customers. This makes it easier for smartphone users to gain quick access to your website or promotion. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Mobile marketing messages should be clear and brief. Make sure customers know what your message is, so they absorb it and respond.
Have your friends test your site, ads, emails, and other parts of your campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
To improve your own social marketing, keep an eye on your competition's efforts. It is important that you are different than competitors.
Independent mobile platforms require a home base or domain. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. You should never develop your entire business around a mobile platform.
Produce a greater effect by using viral marketing with your ads. They may pass it along and increase the reach of your mobile marketing.
Although texting with abbreviations is commonplace nowadays, most people haven't got a clue what they mean. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
Use dedicated short code. It may cost more, but it will reflect well on your company's brand. This will also improve your legal coverage if needed.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Mobile marketing campaigns should use multiple platforms in order to attract more people. If the site doesn't work with certain platforms, you are leaving those potential customers behind. Don't leave money on the table over technical issues.
Make sure mobile users can see directions to your store on their phone. Most people use mobile devices to aid them in traveling to various locations. Customers that can find you are customers that can buy from you. Also look into how well your maps look on the various browsers used on mobile devices. Adding a direct link from your site to Google maps can be very helpful.
Design email campaigns that are friendly to mobile devices to increase your success. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Try sending the messages to your friends and people you work with to see what they have to say.
Get yourself short codes that are dedicated as opposed to sharing them. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Over time, more and more people will see the short code and it will be linked to your agency. It is a tiny price to pay and you won't need to worry about legal problems as well. If the code sharing company abuses the system, you can be in trouble, too.
Start mobile marketing campaigns with clear, definite goals. In the beginning, understand what you are trying to achieve with your mobile marketing. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Give surveys to your customers and tailor your campaign according to the feedback you get. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. Send your customers some mail a while before an event, such as an after-Christmas sale. Let people know via an email about seven days before the sale happens and text them about an hour before.
Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. Send promo codes in coupons. You can link these codes with a mobile site that has uses a unique tracking code. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
These tips can help you see what mobile marketing is about and how it can help your business. You should know how to use the information that you will receive. If you keep these things in mind, you'll be able to refine your goals and succeed in promoting your business.